Do you own a website, or intend to build one? You might have a strong reason in doing so. Once your website is live, it is most important to know how well it works, and failing to do is simply waste of sweat, time and money.

Web Analytics help you to asses the performance of your website. It is a series of techniques used to assess online the behavior of visitors in order to understand and optimize Web usage. It helps in revealing the mindset of the marketplace and at the same time gives you a front row look into hearts and minds of your customers and prospects.

Web analytics are grouped into two categories: on-site web analytics and off-site web analytics.

On-site web analytics help in assessing a visitor’s tour (drivers and conversions) upon entry into your site. For instance, which landing web pages attract and encourage visitors to book an order or go for a buy. On-site web analytics help in evaluating the performance and accomplishments of your site from a commercial perspective. This information is compared with the vital performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

The analysis and measurement of a website irrespective of whether you own it or not is off-site web analytics. It includes the assessment of potential audience, conversations, and other happenings over the internet.